Cookie Policy

Last Updated: 12th February 2026

Effective Date: 12th February 2026

Introduction

This Cookie Policy explains how we use cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy and our Privacy Policy.

We are committed to transparency about how we collect and use data. This policy provides detailed information about what cookies are, how we use them, the types of cookies we deploy, and how you can control your cookie preferences.

Our registered business address is C/O Nicholas Hall, 7 Johnston Road, Woodford Green, Essex, England, IG8 0XA. For any questions regarding this Cookie Policy, please contact us at [email protected] or call +44 20 8123 4567.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies serve various purposes including remembering your preferences, understanding how you use our website, and delivering personalised advertising. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

Cookies can be "session cookies" which are deleted when you close your browser, or "persistent cookies" which remain on your device for a set period or until you delete them manually.

Cookie Categories

We categorise cookies into three distinct groups based on their purpose and the legal basis for their use. Below is a detailed explanation of each category.

Essential Cookies

Purpose: Essential cookies are strictly necessary for our website to function properly. They enable core functionality such as security, network management, session management, and accessibility. Without these cookies, services you have requested cannot be provided.

Examples: session_id (maintains your session as you navigate the site), csrf_token (protects against cross-site request forgery attacks), cookie_consent_status (remembers your cookie preferences).

Consent Required: No. Essential cookies are activated automatically as they are necessary for the website to operate. Under GDPR Article 6(1)(f), we have a legitimate interest in using these cookies to provide the service you requested.

Retention Period: Session duration for temporary cookies; up to 12 months for preference storage cookies.

Analytics Cookies

Purpose: Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes data on which pages are visited most often, how long users spend on each page, and what links they click.

Tools Used: We use Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies to analyse website usage patterns and generate reports on website activity.

Examples: _ga (distinguishes unique users), _ga_XXXXXXX (maintains session state for Google Analytics 4), _gid (distinguishes users), _gat (throttles request rate to limit data collection).

Consent Required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner. Under GDPR Article 6(1)(a), we process this data based on your informed consent.

Retention Period: Up to 14 months from your last interaction with our website.

Opt-Out Option: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout

Marketing / Advertising Cookies

Purpose: Marketing cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see an advertisement.

Consent Required: Yes. Marketing and advertising cookies are activated only after you explicitly accept them through our cookie consent banner. Under GDPR Article 6(1)(a), we process this data based on your freely given, informed consent.

Retention Period: Up to 540 days, which is the default retention period for Google Ads conversion tracking cookies.

Marketing Cookies — Detailed Disclosures

Marketing cookies are subject to strict regulatory requirements under GDPR and ePrivacy regulations. Below are the mandatory disclosures regarding our use of marketing cookies and advertising technologies.

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve advertisements based on a user's previous visits to this website and other sites across the internet. These cookies enable personalised advertising that reflects your interests and browsing behaviour.

Advertising Partners

We work with advertising partners including Google LLC and Meta Platforms, Inc. to deliver advertisements tailored to your interests across various websites, platforms, and applications. These partners operate their own advertising networks and may collect data when you interact with our advertisements.

Remarketing Services

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our advertisements on other websites, applications, or platforms you visit. This is accomplished through cookies that identify your previous interaction with our website.

YouTube and Google Display Network

Our advertisements may appear across Google services including YouTube, Gmail, Google Search, and the Google Display Network. This expansive network allows us to reach users across millions of websites and applications that partner with Google.

Tracking Technologies in Use

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprinting, IP address hashing)
  • Conversion event tags (track completed actions such as form submissions)
  • Local storage (stores user preferences and session data)

Advertising Measurement and Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, phone calls, or purchases. This allows us to measure campaign effectiveness and allocate our advertising budget appropriately. Conversion data may be shared with Google Ads and Meta for campaign optimisation purposes.

Technologies Active on This Site

The following advertising and analytics technologies are active on this website when you consent to marketing cookies:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4 (cross-domain tracking enabled)
  • Google Remarketing Tag (audience building and retargeting)
  • Meta Pixel (Facebook and Instagram advertising)
  • Google Conversion Tracking (measures ad-driven actions)

Opting Out of Personalised Advertising

You have the right to opt out of personalised advertising at any time. Opting out does not mean you will stop seeing advertisements entirely. Instead, the advertisements you see will be non-personalised and not based on your browsing behaviour or interests.

To opt out of personalised advertising, you can use the following resources:

Please note that opting out through these platforms does not prevent all data collection. It specifically prevents personalised advertising based on your behaviour. You will continue to see advertisements, but they will not be tailored to your interests.

Managing Your Cookie Preferences

You have full control over your cookie preferences. You can manage cookies in the following ways:

Cookie Preference Panel

Click the "Manage Cookie Preferences" link in our website footer to open the cookie preference panel. This panel allows you to accept or reject each cookie category independently. Your preferences are saved for 12 months.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is set. Instructions for popular browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions

Important Notice

If you block all cookies, including essential cookies, some parts of our website may not function properly. You may experience issues with navigation, form submissions, and accessing certain features. We recommend accepting essential cookies for optimal website performance.

Consent Requirements and GDPR Compliance

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner offering three options:

  • Accept All Cookies: Activates all cookie categories including analytics and marketing
  • Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain inactive
  • Manage Preferences: Opens a detailed panel where you can toggle each cookie category individually

The banner is dismissible without accepting. If you close the banner without making a selection, only essential cookies will be active. Analytics and marketing cookies will not activate until you provide explicit consent.

Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preference panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR), UK GDPR, and the Privacy and Electronic Communications Regulations (PECR). Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer or by clearing cookies via your browser settings. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid. Once consent is withdrawn, we will immediately stop activating non-essential cookies on your device.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery, measurement, and optimisation. Below are details of the recipients and the data categories shared.

Google LLC

Data Shared: Cookie identifiers, conversion events, anonymised behavioural data, remarketing audience lists, device type, browser type, IP address (hashed), time and date of visits, pages viewed.

Purpose: Deliver personalised advertisements across Google Search, YouTube, Gmail, and the Google Display Network. Measure advertising campaign performance and optimise bidding strategies.

Privacy Policy: Google's data processing practices are governed by their Privacy Policy available at https://policies.google.com/privacy

Meta Platforms, Inc.

Data Shared: Meta Pixel events, conversion data, custom audience lists, page view events, form submission events, device identifiers, browser information.

Purpose: Deliver targeted advertisements on Facebook and Instagram. Build custom audiences for retargeting campaigns. Measure conversion events and optimise ad delivery.

Data Policy: Meta's data processing practices are governed by their Data Policy available at https://www.facebook.com/privacy/policy

Important Notice: We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses (SCCs) where applicable for international data transfers. Data is processed for advertising targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective privacy policies. We encourage users to review those policies directly to understand how these companies handle data.

International Data Transfers

Personal data collected through cookies may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are headquartered.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data transferred outside the EEA. SCCs are legally binding agreements that ensure data protection standards equivalent to those in the EU.

A copy of the applicable Standard Contractual Clauses can be requested by contacting us at [email protected]. We will provide documentation within 30 days of your request.

Your Rights Under GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding cookies and data processing:

Right to Information (Article 13-14)

You have the right to be informed about what cookies we use, why we use them, and who we share data with. This Cookie Policy fulfils that obligation.

Right of Access (Article 15)

You may request a copy of the personal data we hold about you, including data collected through cookies. We will provide this information in a commonly used electronic format.

Right to Rectification (Article 16)

If personal data we hold is inaccurate or incomplete, you have the right to request correction.

Right to Erasure (Article 17)

You may request deletion of your personal data. This is also known as the "right to be forgotten." We will comply unless we have legitimate grounds to retain the data.

Right to Withdraw Consent (Article 7)

You may withdraw consent for analytics and marketing cookies at any time via the cookie preference panel. Withdrawal does not affect the lawfulness of processing before withdrawal.

Right to Lodge a Complaint

You have the right to lodge a complaint with your local supervisory authority if you believe we have not complied with data protection laws. For UK users, contact the Information Commissioner's Office (ICO) at https://ico.org.uk. For EU users, visit https://edpb.europa.eu for a list of authorities.

To exercise any of these rights, please email us at [email protected] or call +44 20 8123 4567. We will respond to your request within 30 days. In some cases, we may request additional information to verify your identity before processing your request.

Retention Periods

Different cookie categories have different retention periods based on their purpose and legal requirements.

Cookie Category Retention Period
Essential Cookies (session) Deleted when browser is closed
Essential Cookies (persistent) Up to 12 months
Analytics Cookies (Google Analytics 4) Up to 14 months
Marketing Cookies (Google Ads) Up to 540 days
Marketing Cookies (Meta Pixel) Up to 180 days
Cookie Consent Records 3 years (audit requirement)

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will notify you via a prominent banner on our homepage at least 14 days before the changes take effect.

The "Last Updated" date at the top of this policy indicates when it was most recently revised. We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.

Continued use of our website after changes to this Cookie Policy constitutes acceptance of the updated terms. If you do not agree with the changes, please discontinue use of our website and delete cookies via your browser settings.

Contact Us

If you have any questions about this Cookie Policy, how we use cookies, or wish to exercise your rights, please contact us:

Postal Address

C/O Nicholas Hall
7 Johnston Road
Woodford Green
Essex, England
IG8 0XA

Company Registration Number: 14283756
VAT Number: GB 398 2746 91
Professional Membership: Member of The Textile Institute