Privacy Policy

Last Updated: 12 February 2026

Effective Date: 12 February 2026

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and engage with our services.

1. Introduction

This Privacy Policy applies to all personal data processed by our business when you use our website, purchase our products, or communicate with us. We are committed to protecting your privacy and ensuring transparency in how we handle your information.

Our registered business address is: C/O Nicholas Hall, 7 Johnston Road, Woodford Green, Essex, England, IG8 0XA. We are registered in England and Wales under Company Registration Number 14283756. For any privacy-related queries, please contact us at [email protected] or call +44 20 8123 4567.

2. Cookie Categories

We use cookies and similar tracking technologies to enhance your browsing experience and deliver personalised content. Cookies are divided into three categories:

2.1 Essential Cookies

Purpose: Essential cookies are necessary for the core functionality of our website, including security, session management, and user authentication.

Examples: session_id, csrf_token, cookie_consent_status

Consent Required: No. These cookies are activated automatically as they are strictly necessary for the website to function.

Retention: Session duration or up to 12 months for preference storage.

2.2 Analytics Cookies

Purpose: Analytics cookies help us understand how visitors interact with our website by collecting anonymous usage data, measuring traffic patterns, and identifying areas for improvement.

Tools Used: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. Analytics cookies are activated only after you accept them through our cookie consent banner.

Retention: Up to 14 months.

2.3 Marketing and Advertising Cookies

Purpose: Marketing cookies enable us to deliver personalised advertisements, measure campaign effectiveness, and track conversions across various platforms.

Consent Required: Yes. Marketing cookies are activated only after you explicitly accept them.

Retention: Up to 540 days, in line with Google Ads default settings.

3. Marketing Cookies — Detailed Disclosures

3.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve advertisements based on your previous visits to this website and other sites across the internet. This allows us to show relevant ads to users who have previously engaged with our content.

3.2 Advertising Partners

We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites, apps, and platforms you visit. These partnerships enable us to reach potential customers with relevant messaging whilst respecting user privacy.

3.3 Remarketing

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our advertisements on other websites, applications, or platforms you visit. Remarketing helps us stay connected with users who have shown interest in our products.

3.4 YouTube and Google Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads are served based on your browsing behaviour and interests, as determined by Google's algorithms and our targeting parameters.

3.5 Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

3.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to meaningful actions on our website, such as form submissions, phone calls, or purchases. This measurement allows us to evaluate campaign effectiveness and allocate marketing budget appropriately. Conversion data may be shared with Google Ads and Meta for reporting and optimisation purposes.

3.7 Technologies in Active Use

The following advertising and analytics technologies are currently active on this website:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

3.8 Opt-Out from Personalised Advertising

You may opt out of personalised advertising at any time through the following channels:

Please note that opting out does not remove advertisements entirely. You will continue to see non-personalised advertisements based on contextual factors such as the content of the webpage you are viewing.

3.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking "Manage cookie preferences" in the website footer. This opens a control panel where you can accept or reject each cookie category independently. Your preferences are stored locally and will be respected for 12 months.

4. Consent Requirements

4.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner offering three options:

  • Accept All: Activates all cookie categories including analytics and marketing
  • Reject Non-Essential: Activates only essential cookies required for basic functionality
  • Manage Preferences: Opens a detailed panel allowing category-by-category control

Analytics and marketing cookies will not be activated until you explicitly accept them. The banner can be dismissed without accepting by clicking "Reject Non-Essential", in which case only essential cookies will be active. The banner includes a direct link to this Privacy Policy for full transparency.

4.2 Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

4.3 EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request by contacting us at [email protected].

4.4 Withdrawal of Consent

You may withdraw your consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal of consent does not affect the lawfulness of processing that occurred whilst consent was valid. Upon withdrawal, we will cease using the relevant cookies for their intended purposes.

5. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and performance measurement. The recipients and data categories shared include:

5.1 Google LLC

Data Shared: Cookie identifiers, conversion events, anonymised behavioural data, remarketing audience lists

Governance: Data shared with Google is governed by Google's Privacy Policy, available at https://policies.google.com/privacy

5.2 Meta Platforms, Inc.

Data Shared: Pixel events, conversion data, custom audience identifiers

Governance: Data shared with Meta is governed by Meta's Data Policy, available at https://www.facebook.com/privacy/policy

5.3 Data Protection Safeguards

We do not sell personal data to third parties. All data transfers to Google and Meta operate under Standard Contractual Clauses where applicable, ensuring appropriate safeguards for international data transfers. Data is processed exclusively for advertising targeting and campaign measurement purposes and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective privacy policies. We encourage users to review those policies directly to understand how these companies handle personal information.

6. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and the content of your message.

6.1 Legal Basis for Processing

The legal basis for processing form submission data is consent under GDPR Article 6(1)(a). Where a service relationship exists or is being negotiated, we also rely on performance of a contract under GDPR Article 6(1)(b).

6.2 Data Retention

Form submission data is retained for up to 2 years from the date of submission, unless a longer retention period is required by applicable law or necessary to fulfil contractual obligations. You may request deletion of your data at any time by contacting us at [email protected].

6.3 Transparency and Consent

A link to this Privacy Policy appears adjacent to every submission button on this website. By submitting a form, you acknowledge that you have read and understood this policy. Additionally, each form includes a consent checkbox confirming your agreement to be contacted regarding your enquiry.

7. Google Services — Full Disclosure

This website uses the following Google services:

7.1 Google Analytics 4

Google Analytics 4 collects anonymised usage data, device information, and behavioural signals to help us understand how visitors interact with our website. IP anonymisation is enabled to protect user privacy. Data retention is set to 14 months, after which historical data is automatically deleted.

Users may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout

7.2 Google Ads Conversion Tracking

Google Ads conversion tracking records when a user completes a defined action (such as form submission, phone call, or purchase) after clicking one of our advertisements. This data is used solely for measuring advertising campaign performance and is not used for any other purpose.

7.3 Google Remarketing

Google Remarketing allows us to show advertisements to previous visitors across Google's advertising network. Remarketing lists are not created from sensitive data categories including health, financial status, religion, or sexual orientation. We strictly adhere to Google's policies on sensitive interest categories.

7.4 Google Tag Manager

Google Tag Manager is a tag management system that deploys tracking tags on our behalf. No personal data is collected by Google Tag Manager itself; it acts as a container for the tracking tags listed above. All data collection occurs through the individual tags deployed via the platform.

7.5 Google Advertising Policies

Google's advertising products are governed by their advertising policies and privacy practices, available at https://policies.google.com/technologies/ads

8. Meta Advertising Services — Full Disclosure

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may record:

  • Page views and time spent on site
  • Specific conversion events (form submissions, purchases, calls)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy

To manage your advertising preferences on Meta platforms, visit https://www.facebook.com/adpreferences/

9. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

10. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website. All claims made in advertising are substantiated and honest.

11. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors without verifiable parental consent. If we discover that data has been collected from a person under 16 without appropriate consent, we will delete it promptly. If you believe we have received data from a minor, please contact us immediately at [email protected].

12. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data in accordance with GDPR requirements. A copy of the applicable Standard Contractual Clauses can be requested by contacting us directly at [email protected].

13. Your Rights Under UK GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

  • Right of Access (Article 15): Request a copy of the personal data we hold about you
  • Right to Rectification (Article 16): Request correction of inaccurate or incomplete data
  • Right to Erasure (Article 17): Request deletion of your personal data (right to be forgotten)
  • Right to Restriction (Article 18): Request that we limit how we process your data
  • Right to Data Portability (Article 20): Receive your data in a structured, machine-readable format
  • Right to Object (Article 21): Object to processing based on legitimate interest
  • Right to Withdraw Consent (Article 7.3): Revoke consent at any time without penalty

To exercise any of these rights, please email us at [email protected] or call +44 20 8123 4567. We will respond to your request within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

14. What Data We Collect

We collect and process the following categories of personal data:

  • Full name: When you submit a contact form or place an order
  • Email address: For communication, order confirmation, and marketing (with consent)
  • Phone number: For order updates, delivery coordination, and customer service
  • IP address: For security, fraud prevention, and analytics
  • Browser type and version: To optimise website performance
  • Device type and operating system: To ensure responsive design compatibility
  • Cookies and tracking identifiers: For analytics and advertising as described above
  • Usage data: Pages visited, time on site, click paths, and navigation patterns
  • Form submission content: Messages, enquiries, and other information you provide
  • Conversion events: Form submissions, calls, purchases, and other goal completions

15. Legal Basis for Processing

Under GDPR Article 6, we process your personal data on the following legal bases:

  • Contact form data: Consent (Article 6.1.a) and performance of a contract (Article 6.1.b)
  • Analytics data: Consent (Article 6.1.a)
  • Marketing and remarketing data: Consent (Article 6.1.a)
  • Security and fraud prevention: Legitimate interest (Article 6.1.f)
  • Order fulfilment and customer service: Performance of a contract (Article 6.1.b)

16. Data Retention Periods

We retain personal data for the following periods:

  • Contact form submissions: 2 years from submission date
  • Analytics data (Google Analytics 4): 14 months
  • Marketing cookies (Google Ads): Up to 540 days
  • Email communications: Duration of customer relationship plus 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (for audit and compliance purposes)
  • Order and transaction data: 6 years (UK tax and accounting requirements)

After these periods expire, data is securely deleted or anonymised. You may request earlier deletion by contacting us, subject to legal obligations that require us to retain certain data.

17. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. These measures include encryption, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you via a prominent banner on our homepage for a minimum of 14 days before the changes take effect. The "Last Updated" date at the top of this policy indicates when it was most recently revised. We encourage you to review this policy periodically.

19. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Registered Address:

C/O Nicholas Hall
7 Johnston Road
Woodford Green, Essex
England, IG8 0XA

Email: [email protected]

Phone: +44 20 8123 4567

Company Registration Number: 14283756